Posted by on 2024-03-31
Although the brand lives on and stores worldwide will continue, The Body Shop in the UK has gone into administration and its future is uncertain. This might seem an odd opening gambit in an editorial about audio, but there are lessons to be learned. The Body Shop was the brainchild of the late Dame Anita Roddick. Starting in 1976, Roddick launched the first Body Shop in Brighton, on the coast of Southern England, using locally-sourced skin care products in recyclable bottles and with minimal hype. The concept took off and quickly became a national and international success. The Body Shop's failure in the UK speaks of many things that plague audio companies. The company suffered greatly after the passing of the founder. It became part of a larger brand, was spun out to venture capitalists and lost its identity. And perhaps most importantly for the brand, it traded on past glories.