The Southwest Audio Fest 2024 show (SWAF) arises from the partnership of Gary Gill and Lou Hinkley with their success of the Pacific Audio Fest event. Destined to be an annual event for high-end audio, we are pleased to announce a new industry-operated show for another underserved part of the country. Both Gary and Lou worked tirelessly for over two years to secure a contract with an amazing event hotel, which is very safe, family friendly, and great weather in March too! The Hilton / Anatole in Dallas will host the inaugural SWAF show that is slated for March 15th through 17th, 2024, and initially is focusing on a small but solid regional show. Both Gary and Lou are confident that this show will grow and the Anatole has all the room a premium audio event needs. With over 17 million people and exceptional wealth in this corner of Texas, the local demographics could not be better for premium high-end audio.