Within my previous article last month, I argued that modes of communication could themselves be sources or initiators of meaning. An example illustrates the point. An artist paints a portrait of a friend whom he knows well. Through a range of artistic choices – pose, color, background, composition, etc. – the artist hopes to capture aspects of his friend's character, personality, the life she's lived, and perhaps his friend's self-conception as well. The portrait may or may not do a good job of realizing the artist's intentions, or may succeed in the eyes of some, but not in the eyes of others. Whatever the artist's or the subject's intention or vision, once complete and available to an audience, viewers are likely to respond to the portrait in the light of their interests in it. Those interests may have little, if anything, in common with the artist's or the subject's goals for the painting.